Lalique North America announced the opening this Fall of a joint Lalique – Haviland Store in New York, which will replace the previously closed Lalique Boutique in the big city.
This announcement, follows through with the previously released strategy to join Lalique and Haviland operations in North America, and mirrors the Lalique – Havilland London flagship store opening earlier this year.
As discussed previously on these pages, Lalique and Haviland have joined operations in the US for the purpose of gaining operational efficiencies and cost savings, as new Lalique Cristal owners Art & Fragrance, and FSG implement their strategic plan to strengthen the brands of both subsidiary companies, which will remain separate entities notwithstanding the operational joining.
Maz Zouhairi, CEO of Lalique – North America and now CEO of Haviland’s North American operations was quoted as follows: “The initiatives surrounding this partnership solidify a stronger presence for both Lalique and Haviland as we position both brands for future growth.”
It’s obvious that Art & Fragrance and FSG are working hard in an innovative fashion during these difficult times, to solidify and enhance their joint operations. We wish them well.
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